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BLOGS

August 2026
Corporate Film vs. Brand Film vs. Ad Film: What Your Business Actually Needs
  • Latch Infinity
  • Video Production

Corporate Film vs. Brand Film vs. Ad Film: What Your Business Actually Needs

Corporate film, brand film and ad film are not interchangeable. Here’s what each one actually does, who watches it, and how to stop paying for the wrong one.

August 2026
Shooting for Nine Aspect Ratios: How to Plan One Shoot for Every Platform
  • Latch Infinity
  • Video Production

Shooting for Nine Aspect Ratios: How to Plan One Shoot for Every Platform

9:16, 16:9, 1:1 and 4:5: one shoot can feed all of them when framing, safe zones and coverage are planned before production.

August 2026
Campus Films That Actually Drive Admissions: What Universities Get Wrong
  • Latch Infinity
  • Education & EdTech

Campus Films That Actually Drive Admissions: What Universities Get Wrong

Most university campus videos are the same. Here’s what prospective students actually watch and how to build a campus film that moves applications.

August 2026
From SLM to Screen: Turning a Word Document into a Lecture Students Finish
  • Latch Infinity
  • Education & EdTech

From SLM to Screen: Turning a Word Document into a Lecture Students Finish

A 40-page Self Learning Material file is not a lecture script. This production process turns compliant course documents into videos students finish.

August 2026
Gamification in Corporate Training — Beyond Points and Badges
  • Latch Infinity
  • Education & EdTech

Gamification in Corporate Training — Beyond Points and Badges

Points, badges and leaderboards are the least interesting part of gamification. Here’s what actually drives engagement and retention in corporate learning.

August 2026
A Logo Is Not a Brand: What Goes Inside a Real Brand Book
  • Latch Infinity
  • Branding

A Logo Is Not a Brand: What Goes Inside a Real Brand Book

A logo file is not a brand identity. Here’s what a proper brand book contains, why it matters and how to tell one from a glorified logo sheet.

August 2026
SEO in the Age of AI Answers: What Changed, What Didn’t
  • Latch Infinity
  • SEO

SEO in the Age of AI Answers: What Changed, What Didn’t

AI Overviews, ChatGPT and Perplexity have rewired how people find things. Here’s what changed in SEO, what stayed the same and what to do about it.

August 2026
On-Page vs. Off-Page in 2026: An Honest Audit Checklist
  • Latch Infinity
  • SEO

On-Page vs. Off-Page in 2026: An Honest Audit Checklist

What still moves rankings on your own site, what has to be earned elsewhere and a practical audit checklist updated for search in 2026.

August 2026
Core Web Vitals for Marketers: The Three Numbers That Matter
  • Latch Infinity
  • Web Development

Core Web Vitals for Marketers: The Three Numbers That Matter

LCP, INP and CLS explained without engineering jargon: what each measures, what good looks like and what to ask your developers.

August 2026
Why Your Ads Work but Your Landing Page Doesn’t
  • Latch Infinity
  • Advertising

Why Your Ads Work but Your Landing Page Doesn’t

Great click-through rate, terrible conversion rate? Here’s how message match, offer relevance and page design leak your advertising budget.

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